Future of Malls to Focus on Importance of Consumer Experiences

Ownership of merchandise will take a backseat as experiences continue to become increasingly important, especially among millennials. To draw consumers, the future success of malls and shopping centers alike will lie in creating environments focused on building those experiences. Check out the full article from Chain Store Age by following the link below.

https://www.chainstoreage.com/real-estate/study-malls-will-become-consumer-experience-spaces/