What are Big-Box Retailers Doing to Survive the Ever-Changing Retail Industry?

What do box retail chains need to accomplish to keep up with the ever-changing industry? Bring entertainment into the mix as customers continue to spend more money on experience and travel than ever before. Offering incentives to test out products in a variety of enticing displays and creating in-store staging rooms that allow for more ideal visualization of products before making a purchase are just a few examples of how big box retailers are adjusting to stay relevant. To see what others in the category are doing to help transform their branding, click below to the full article by Harvard Business Review.