First-of-its-Kind Store for Bed, Bath & Beyond, An Article by Chain Store Age’s Marianne Wilson
JANUARY 10, 2017 | BY MARIANNE WILSON
Bed, Bath & Beyond is debuting a new store format — complete with a food hall — in Brooklyn, New York.
Located in the Sunset Park neighborhood, the new store (called “Beyond at Liberty View”) in unique for the retailer in that it houses four of its brands under one roof: Bed Bath & Beyond, Face Values, buybuy Baby and Cost Plus World Market.
In other unique features, the space boasts a food hall-style dining experience, The Bay Market Kitchen, which serves casual American cuisine and locally brewed craft beer, wine and more.
In addition to the restaurant, there are seasonal market food pods on the second floor. An event space, named 71 at Beyond, will offer cooking classes, product demonstrations, food sampling, kid-friendly activities, and more.
The store was designed to offer a high level of customer service, along with expanded offerings, in-store experts, and more differentiated product, services and solutions. Digital tools are available assist customers in providing a seamless and personalized shopping experience, including interactive shopping tools to find the item to fit a specific need.
The venue also features a dedicated area called “The Beyond Room,” for customers to work with the company’s in-house experts for concierge services, such as personal shopping, registry and soon-to-come, decorating services.
“We are thrilled to open Beyond at Liberty View in the thriving and dynamic Sunset Park community and offer our customers a unique shopping destination featuring a broad assortment of products and outstanding customer service that is common to all of our brands,” said Barry Feld, CEO of Cost Plus World Market, who helped spearhead the project on behalf of Bed Bath & Beyond Inc.
Bed Bath & Beyond is supporting the local design community and offering a “Born in Brooklyn” section inside the store, presenting Brooklyn-based designers and their products in a format that is exclusive to the Sunset Park location.
The store also features a drapery design gallery for custom window treatments and a technology shop that includes products that provide ‘the connected home’ experience. The store also includes concierge, personal shopping, registry, and home delivery services.
The Face Values space features a selection of approximately 20,000 items from the cosmetics, health and beauty categories, along with beauty advisors and makeup stations in-store. Customers can also make an appointment (or walk in) for a hair blow out at the Blow In Blow Out Bar.