Winning the Hearts – and Loyalty – of Younger Consumers
Author, Shannon Andrick, explains how young consumers have dramatically changed the way they make purchasing decisions, based on their budgets as well as coupons, rewards, and discounts related to specific brands. Studies have shown that millennials are price conscientious, which has also changed views on brand loyalty. There are numerous studies and data that show millennials are focusing on buying what they need vs what they want, which in turn, changes the retail industry dynamic. For the full article on Chain Store Age, click the full article link below.